What I have learned from the Rebranding from Experian Marketing Services to Cheetah Digital

Just to give everyone so more context as to what happened recently this past week.

So my company was purchased by a Private Equity company called Vector Capital. They are a PE fund investing in a portfolio of technology companies. Martech being one of the hottest and innovative sectors, it is a great investment for both parties. We are rebranded as Cheetah Digital.

Lesson 1- You have to adapt or else you will get left in the dust. 

I aim to read a book a week and one of the biggest trends I hear is that successful people and companies are always innovative and quick to adapt to fit the needs of the market and their consumers.

We are able to incorporate mobile into our technology because we understand the market. Even though email marketing is still our core business, it is wise to incorporate mobile, AI and really get to understand what our clients want. Cross-channel marketing is being able to access the data to make the data actionable is extremely important. Yes, having data is amazing but if you cannot truly capitalize on the data what is it good for?

Lesson 2-  Having an Identity. 

This rebranding bought us back to CheetahMail roots. I have only been here since January but I always hear stories about the amazing journey and the stories about the client successes and referrals we get on a regular basis. The Cheetah name has brand value to many marketers that have been around for awhile. We are still one of the biggest ESPs in the space sending over 350 billion permission-based emails for our clients.

It is important to be proud of your company and sometimes it takes time to build your identity which brings me to my next lesson.

Lesson 3.Optimism is a powerful quality to have in leadership. Matt Seeley our COO is an extremely optimistic leader. He really does a great job at being transparent and builds trust by sharing his vision and enrolling everyone else into the greatness that is sometimes undefined but can be good if leveraged correctly.

During times of change which is expected with any company purchasing another company especially one as big as ours with over 1600 employees. It is important to have leaders share the company vision and being able to communicate and connect with each employee to make sure everyone is on the same page.

Lesson 4-  Relationships and human interaction is still the key to success. Yes, there is Artificial Intelligence and big data taking over our lives in business and with everyday consumers but seeing everyone connect and witnessing people having a good time is even more important.We are all human beings and there is something magical about putting 1600 marketing professionals together in a room to build connections all striving to learn something new and make people go outside their comfort zone.

Everyone talks about data, yes data is important but people work and do business with people they trust. The quickest way to build trust is to have face to face interactions in real time in real life. In this digital world, we always try to take the quick way out which can via telephone, social media, webcam, skype, and even video conferencing. Being able to see who you are working with and talk to your peers is so powerful.

Let me know if you are interested in learning more about our offerings.

We at Cheetah Digital is a company built by marketers for marketers and we consistently have the best support and service in the industry.

 

 

 

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