Lesson #1 “Hold the vision

Lead with your mind. Anyone can come up with a vision.

The hard part is the holding.

Building a business-building anything- is an act of faith.

Keep seeing in your mind’s eye where it is you’re going, even when nobody else does. Especially when nobody else does.

Never forget where you came from. And watch your personal pronouns.” (p.144)

Lesson #2 ” Build your people

Lead from the heart.

Give people something good to live up to- something great- and they usually will.

The more you yield, the more power you have.

The substance of influence is pull… not push

Tact is the language of strength.

And don’t react- respond. ” (p.145)

Lesson #3 “Do the work

Lead from your gut.

Know your pegs and shims.

Stay hugely humble.

Stay grounded.

Get mud on your boots.

And trust yourself.” (p.146)

Lesson #4 “Stand for something

Lead with your soul.

What you have to give, you offer least of all through what you say;

in greater part through what you do; but in greatest part through who you are.

Competence matters. Character matters more.

Character is what happens when life scratches itself onto your soul.

You can lead only as far as you grow. And you will grow only as far as you let yourself.” (p.147)

coaching Bob Burb Go-Giver leadership