Lessons learned from Jocko Willink and Sir. Richard Branson

Jocko Willink is an extraordinarily disciplined man. In his book extreme ownership. He really stresses the importance of not blaming anyone but yourself. What is the use in blaming the world, the government, your mom, dad, girlfriend or kids?

It is really disempowering to have no control.

Why not focus on things you can control, like how early you wake up or when to go to bed. It doesn’t mean just focus on yourself but really that is the one thing you can control.

You diet, your Nutrition, sure it’s easier to blame the economy or blame your wife but if you set yourself every day and put in the effort and consistency by leading by example. Others will follow through because they start to see the amount of energy you have from eating clean, setting healthy habits, and developing steady routines.

I have been really getting into Richard Branson’s biography. He has so many books and all of them are great reads and fun too because he is so fascinating.

Richard Branson has a net worth of over $5.1 billion according to Forbes.

His passion, energy, and love for his employees make him truly stand out from his peers. He truly understands the power of PR and is a master at playing with peoples emotions. Manipulation is not always a bad thing, he is passionate about people and his brand. He is always having a good time and understands that there is a time for risk. He has almost died so many times attempting amazing stunts to show the world what your mind is capable of. He definitely did not do anything alone (acknowledges it) and is always very thankful to anyone that interacts with him. His gratitude is infectious.

His charismatic personality can be boiled down to the ability to believe in oneself creating a company culture that celebrates the little victories and actually knowing when to stop if a business idea is not working out. For instance with Virgin Cola, he famously talks about the failure regular during his interviews in the podcasts I listen to. The power of a brand is more important than quality in many instances. Just take a look at retail and the outrageous and the margins that are made from certain retail brands. There are so examples where the 2nd, 3rd, 4th place brands have just as good quality because people are emotionally attached to brands. They will spend the extra money even though it is not logical because they identify with it.


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Purpose: I create an empowering context for curious and hungry people looking for fulfillment, experiences, and creativity. We do this by developing their growth mindset, introducing self-love, and powerful group experiences. It results in people with strong boundaries, resilient mental health, and practical life skills

People leave with the ability to land their dream job, have autonomy and flexibility with their lifestyle, travel the world, and create from their heart and soul.


Davidson was once broke, insecure, low-confidence, and frustrated by doing all the wrong activities. Addicted to drugs, validation, and wallowing in self-pity. No relationship to family, and at the mercy of other people’s suggestions and opinions.

It was hell.

After spending $100k hiring different coaches, traveling the world doing workshops around the world, reading>1000 books, and through curiosity, have created the most effective system to remove people from that situation. My life’s work is to bring joy and abundance to people who as on a similar path as I was and bring back the joy and abundance of their life.

Through shared experiences and storytelling, I inspire and model behaviors that lead to a richer, more fulfilled life full of joy, experiences, passion, and ecstasy from the richness of relationships and being able to experience the depths of the human experience.

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